The Signal Marketplace enables advertisers to directly reward attention influencers for driving engagement. This marketplace can be used by anyone interested in marketing their product, service, or media. The Signal Marketplace is currently being used by Spectiv VR to drive adoption in the growing VR space.
The Signal Marketplace is the advertising platform built for the decentralized web. Using the Signal Marketplace, advertisers can list their offerings to a network of attention influencers. Once an offering is listed, attention influencers are able to generate a personalized affiliate link that directs to the advertiser's offering. Every time this attention influencer drives a click or sale through their unique link, they are rewarded in Signal Tokens (SIG) directly from the advertiser through a smart contract.
Signal transactions only execute when a specified event triggers. An advertiser can implement a commission-style listing, where affiliate rewards are only disbursed when actual sales are made. This is essentially a “nothing to lose” campaign for the advertiser!
Advertisers compete for visibility based on their reward metrics. This means an advertiser who sets their offering to 5 SIG / click will have a higher place in the network than one who sets their offering to 2 SIG / click. Affiliates naturally compete for the most rewarding advertisers.
Affiliates compete for visibility based on their track record for driving engagement. This means an affiliate who has driven 1,000 sales will have a higher place in the network than an affiliate who has only driven 10 sales. Advertisers naturally compete for the most effective affiliates.
Since there is no centralized entity between participants in this ecosystem, it allows advertisers to have a closer connection with their influencers and vice versa. This often leads to more effective advertising and engagement. Additionally, it cuts out matchmaking fees so advertisers get more bang for their buck and influencers get more rewards for their effort.
This advertising protocol inherently works within existing web frameworks, so it does not require permissions with major online platforms like Google, Facebook, etc. Once an affiliate has generated their unique link, they can seamlessly advertise across all online mediums and audiences.
Centralized entities like YouTube charge huge fees for connecting advertisers to influencers and administrating their transactions. The Signal Marketplace allows advertisers to connect with influencers directly, and all transactions are executed autonomously via smart contract – like a vending machine. This means much lower fees for advertisers and greater rewards for influencers.
Use your SIGs to create ad campaigns in the Signal Marketplace V1. As an affiliate, you can share links to earn SIG rewards. The updated Signal Marketplace V2 will be released on May 2nd!
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Spectiv VR is a virtual reality streaming platform that enables users to share real-life experiences using VR technology. With a simple 360 camera, users can record and upload VR content for the rest of the world to enjoy from home.
Currently, the virtual reality space is geared towards gaming and other niche applications. By focusing on the simplest use-case of virtual reality, video streaming, Spectiv VR makes virtual reality easy for the average person. We are driving adoption for Spectiv VR using the Signal Marketplace.
Spectiv VR enables anyone, anywhere to share their experiences. Users are able to comment, like, and exchange tips with each other. This allows users to build a real community around virtual reality.
Spectiv is integrating live VR content. The possibilities for this are awesome and endless – from sports to concerts and more. Thousands of people will be able to check into one seat at the same time, and experience real moments as if they were there.
Using virtual reality as the new medium, people will be able to experience different walks of life from a truly immersive perspective. This will revolutionize the way we understand and communicate with each other.
Millions of people are unable to travel or go on exciting adventures due to financial conditions, disabilities, and other debilitating circumstances. But with virtual reality, almost everyone will be able to experience the wonders of the world right from home.
Grab your phone, a cardboard headset, and see the world through a new perspective! And if you don't have a headset, you'll still be able to enjoy awesome content as 360-videos.